What can I do for you?
I write in a way that AI can’t.* With my background in journalism I focus on engaging a reader with strong narratives, sharp copy and messaging that consistently reflects your business or brand.
In addition to the usual blogs, reports and social posts you’d expect, I’ve also been known to write seasonal poems for clients to share on social media.
Creativity and a distinctive tone of voice are key to business communications when everything is at risk of sounding the same.
*I believe AI is a useful tool and use it increasingly for research and ideas.
Writing
You name it, I write it. Blogs, articles, website copy, social media posts, eBooks, white papers, reports, infographics, adverts, analysis, video and webinar scripts, emails, newsletters, reviews, profiles, interviews…and lots more.
Editing
Whether it’s a roughly written first draft or something that’s almost there, I can fine-tune, localise, rewrite or check against your brand’s tone of voice and messaging guidelines.
Don’t have messaging or tone of voice guidelines? I can create those for your business so you can ensure all your content – past, present and future – is true to your brand and consistent across all platforms.
Proofreading
I can run a razor-sharp eye over your written content for grammar, spelling, continuity, consistency and sense.
Yes, there are tools that can do this, but sometimes the human eye is required to ensure you’re messaging is true to your brand and that nothing slips through.
Small errors or lazy inconsistencies can make a big difference to how your business is perceived.
The Write Lisa 